Marketing Degree
Marketing Degree
in the College of Business
When you complete a degree in marketing you open yourself up to a variety of career choices. Every business and every individual ‘markets.’ Businesses market their products and services. Individuals market themselves as politicians, or as a job seeker when they interview for a job. A degree in marketing not only helps you learn the field of marketing, it helps you to better understand your role as a consumer.
“Our jobs as marketers are to understand how the customer wants to buy
并帮助他们做到这一点。”
–Bryan Eisenberg, speaker and online marketing pioneer
Earn a bachelor’s degree in Marketing
The core classes required for the degree will provide students with knowledge of business fundamentals while preparing them to be successful in the marketing specific courses.
The BS/BA in marketing degree will not only provide students with a solid marketing foundation, but also research and presentation skills through learn-by-doing experiential opportunities in marketing. The skills learned are immediately applicable and include emerging digital, interactive, and mobile technologies; web and data analytics; project management; interdisciplinary integrated marketing communications; creativity and innovation. Students will also develop important communication skills and will build their teamwork skills.
Why an EOU Marketing degree?
EOU的市场营销学位旨在让你从经验中学习，确保你为职业生涯做好准备。你开发的商业、营销和新兴技术知识和技能来自实践经验，而不仅仅是理论。授课的教授都曾是市场营销专业人士，他们和市场营销演讲嘉宾会在课堂上与你分享他们的工作经验。该项目还致力于将您与课程中的实际项目联系起来，并通过The Agency和国家千禧一代/GenZ学生俱乐部，在毕业时形成一个专业的作品集，向潜在的雇主展示您的EOU学术生涯!
Learning Outcomes
•在各种复杂的商务场合中运用批判性思维和解决问题的技巧。
• Create brand awareness through digital marketing platforms and social marketing management.
• Evaluate the impact of the rapidly changing macro and micro marketing environment on the development of a marketing strategy.
• Define the elements of international marketing.
根据市场调查、客户分析和关键财务指标制定战略营销计划。
• Communicate outcome-based sales proposals to diverse audiences.
Where can it take you?
Wherever you want to go! The EOU marketing degree is designed to ensure you gain basic business skills and develop an expertise in marketing. From developing a personal brand to creating a television commercial, the classes will help you develop your communication skills and presentation skills so you can become successful in whatever career field you choose. An EOU degree in Marketing also helps develop research, analysis and problem-solving skills, which leads to better decision making for any endeavor.
Potential marketing careers:
- Chief Marketing Officer
- Digital Marketing Manager
- Marketing Specialist
- Social Media Manager/SEO
- Website content designer
- Product Manager
- Marketing Analyst
- Promotions/Advertising Manager
- Public Relations Manager
- Brand Manager
- Media Buyer
How to get started
联系我们!
For more information on achieving a degree in Marketing contact:
Dr. Shari Carpenter
Email:scarpent@eou.edu
Phone:(541) 962-3616
Dr. Subhra Chakrabarty
Email:schakrabarty@eou.edu
Phone: (541) 962-3574
Gain Practical Experience!
The National Millennial/GenZ Club
The EOU NMC/GenZ Club’s vision is to create a dialogue that effectively changes the conversation about the millennial generation. We want to raise the standard of millennial thought and challenge the misconceptions created by the generation gap.
Our mission is to create an environment for the free exchange of ideas by providing a platform that intelligently communicates millennial thought.
Our approach is to actively engage the voices of the millennial generation via roundtable discussions and Think Tank conversations with key influencers in government, business and in the communities where we live and work.
加入EOU NMC/GenZ俱乐部，让对话变得不同。成为与来自世界各地的高管交谈的俱乐部的一员。你的声音可以帮助人们更好地理解千禧一代的价值。
Grow your connections. Grow your experiences. Get inspired and help change the conversation.
The Agency Club
The Agency is a club that students can join to gain practical experience in marketing. Students will work on projects that give them real-life experiences that can be added to their resumes. Students choose positions in the agency that align with their career goals. The Agency functions similar to a marketing agency, working with and completing projects with businesses.
俱乐部由莎莉·卡彭特博士领导，她是博士，工商管理硕士。凭借30多年专注于市场营销的商业经验，包括拥有一家成功的市场营销机构，她指导学生创建和实施成功的市场营销活动。