Marketing Major
Marketing Major
DEGREE PROGRAM CHECK SHEET
Complete all Institutional Graduation Requirements (Including University Writing Requirement, Diversity Requirement, General Education Requirement, etc.) as provided at //www.convoclubs.com/registrar.
Program Requirements: Marketing is a minimum 85 graded credit hour degree. A grade of “C-” or better is required for each course counting towards the major, but a cumulative GPA of at least a 2.00 is required for completion of the major.
STAT 243 is a required pre-requisite for this program.[Online students complete STAT 243A/243B in lieu of STAT 243]
CORE REQUIRED COURSES: 30 credits
Course Number | Course Title | Credits | Prerequisites |
---|---|---|---|
BA 231(formerly BA 131) | Data Management/Analysis-Excel | 4 | |
ACCT 211 | Financial Accounting | 4 | MATH 070 |
ACCT 213 | Managerial Accounting | 4 | ACCT 211 |
BA 225 | Business Communications[UWR] | 4 | WR 121 |
BA 254 | Business Law | 4 | |
ECON 201 | Microeconomics[SSC] | 5 | MATH 095 or MATH 095A & 095B or MATH 098 |
ECON 202 | Macroeconomics[SSC, UWR] | 5 | MATH 095 or MATH 095A & 095B or MATH 098 |
UPPER DIVISION REQUIRED COURSES: 55 credit hours
Course Number | Course Title | Credits | Prerequisites |
---|---|---|---|
BA 303 | Information Management | 4 | BA 231(formerly BA 131) or CS 161or CS 161A |
BA 312 | Principles of Marketing | 4 | |
BA 313 | Principles of Finance | 4 | BA/ACCT 213, 303, ECON 202 & STAT 243 |
BA 321 | Principles of Management | 4 | |
COM 325 | Intercultural Communication | 3 | |
MKT 346 | Digital Marketing Social Media Strategies | 4 | BA 303 & 312 |
MKT 365 | Marketing Research | 4 | BA 303 & 312 |
BA 411 | Business, Ethics & Society[UWR] | 4 | BA 321 & BA 225 or WR 320 |
MKT 455 | Personal Selling and Customer Relations | 4 | BA 312 |
MKT 477 | Strategic Brand Management | 4 | BA 312 & MKT 346 |
MKT 465 | Consumer Behavior | 4 | BA 312 |
MKT 485 | International Marketing | 4 | BA 312 |
MKT 490 | Marketing Strategy Capstone[UWR] | 4 | BA 312, MKT 346, 365, 455, 465 & 485 |
Choose one of the following 4 credit required courses:
Course Number | Course Title | Credits | Prerequisites |
---|---|---|---|
MKT 464 | Promotional Strategy | 4 | BA 312 |
COM 345 | Advertising Principles & Practice | 4 |
NOTE: Students may not declare the Business minor in conjunction with the Marketing degree.
Total credits required for major: 85
EPCC update January 2021 (fall 2021 program start)