EOU Style Guide

As an institution of higher education, it is critical that all written materials produced and utilized by Eastern Oregon University be professionally executed and presented. Writing for the general public is different than writing for collegiate publications or research journals.

Media, marketing, web and publication writing should be oriented toward a general audience and follow the guidelines listed below, which are based on The Associated Press Stylebook, The Chicago Manual of Style and Wired Style.

Click this link to view institutional guidelines for logos, colors, fonts and other graphic elements:EOU Graphic Standards Guide

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Refer to Eastern Oregon University by its full name on first reference.

On subsequent references, use EOU, not EO or E.O.U. Avoid referring to Eastern Oregon University as Eastern.

Capitalize University when in direct reference to Eastern Oregon University and addressing internal audiences.

Schools

College of Education

College of Business

College of Arts, Humanities and Social Sciences

College of Science, Technology, Math and Health Science

Buildings

在所有标题、照片描述和故事、新闻稿和信件中使用官方建筑名称:Ackerman大厅，Alikut大厅，Badgley大厅，社区体育场，Daugherty大厅，Dorion大厅东/Dorion大厅西，始新世球场，吉尔伯特活动中心，霍克联合大楼，Inlow大厅，KEOL电台，Loso大厅，McKenzie剧院，北大厅，Pierce图书馆，Quinn体育馆，学生健康/咨询中心，Zabel大厅。

Titles

Name of an individual is followed with complete appropriate title upon first reference: Tom Insko, president of Eastern Oregon University.

Use name, title format whenever possible. Capitalize titles when they occur before a name: David Allen, assistant professor of mathematics; Assistant Professor of Mathematics David Allen.

Political titles: Sen. Hubert Humphrey (D-Minn.)

For students, include class status at time of publication: Joe Student, a junior from Burns…

For alumni, include a comma and the abbreviated year after name: Joe Graduate, ’82.

Academic degrees

Capitalization of degrees should match the registrar’sofficial degree list.

Capitalize official degree titles: Bachelor of Arts in Psychology.

When the discipline listed with the degree is not part of the official degree name, it is not capitalized: Bachelor of Arts in mass communication, Master of Arts in counseling.

Do not capitalize in general reference: master’s degree, bachelor’s degree, associate degree, doctoral degree or doctorate.

Use “master’s degree” or “bachelor’s degree” over abbreviations in general reference. When necessary, abbreviate degrees with periods: Ph.D., M.A., B.A.

The word “degree” is never capitalized when referring to academic degrees.

Cyberspace

Format e-mail addresses as name@host.domain: yourname@eou.edu or yourname@hotmail.com.

删除“http://”和“www”。在url和web地址之前:访问eou.edu/marketing获取更多信息。

internet, not Internet

email, not e-mail

website, online

Dates and times

Spell out the month if used alone or with year: last September, January 1993.

Abbreviate if followed by the date: Jan. 12, 1993 or Oct. 28. Do not use the -st, -nd, -rd, or -th endings on numerals.

Note that not all months are abbreviated: Jan., Feb., March, April, May, June, July, Aug., Sept., Oct., Nov., Dec.

去掉小时上多余的0，加上a.m.或p.m.:下午1点或下午3点半。

Include time zone when needed for clarity and for audiences outside of Pacific Standard Time: 9 a.m. PST.

Cities and states

UseAssociated Press abbreviations与城市并列:明尼苏达州圣保罗;Boulder, Colo.

Always spell out Iowa, Alaska, Hawaii, Idaho, Ohio, Texas and Utah.
Do not include the state for Oregon cities: The choir toured high schools in Prineville during winter break. Theatre students went to Thousand Oaks, Calif., to perform.

Quotations

Commas introduce quotations of a sentence or a phrase. Colons introduce quotes of more than one sentence.

Punctuation marks always go inside quotation marks.

演讲者介绍了过去式的引用(说，而不是说):“我们在欧洲大学学院的洛索大厅举办了春季研讨会，”欧洲大学学院院长汤姆·英斯科说。

The Oxford Comma

逗号用来分隔一系列简单项目，而最后一个简单项目前不能有逗号:奖学金、财政援助和贷款。卡塔尔世界杯比赛对阵表

A comma may separate the final items of a complex series in order to avoid confusion: apply for scholarships by Feb. 1, visit the Financial Aid Office regularly, and arrange for any necessary loans.

Use semicolons to separate individual items with comma separations: Dallas, Texas; Seattle, Wash.; and Miami, Fla.

Sports

Student-athlete, not student/athlete

There are no “Lady Mountaineers.”

Teams are plural and possessive: men’s basketball, women’s wrestling

Reference position, name, year and hometown when identifying student-athletes: Right tackle Jason Follett (Sr., Hermiston)

数字、出版物、代词和常用词

Spell out numbers below 10 and when they occur at the beginning of a sentence. Exceptions to this rule include dates, ages, times and currency: $5, 8 years old, seven miles, 45 students, three days, Nov. 6, nine years, 10th grade, Fourth Street, 3414 Adams Avenue.

Use dots or hyphens for telephone numbers: 800-541-3475 or 541.962.3740.

Use quotation marks around titles of books, plays, movies and other publications. Capitalize reference book titles: “To Kill a Mockingbird,” Encyclopedia Britannica, “Pippin.”

Avoid using gender pronouns, especially when you do not know an individual’s preferred terms. Use the individual’s last name whenever possible, and rework the sentence as needed.

%,而不是%;unless in graph or chart

Advisor, not adviser

Updated October 2017